Creative Capital Workshop
May 5, 2008
I recently attended a workshop on “Promoting Your Work” at the LighthouseCenter for the Arts
in Jupiter, Florida. The one day event , sponsored by the Florida State Division of Cultural Affairs, was
part of the Creative Capital Professional Development Program. Creative Capital is a national grant-making,
not for profit, organization that gives project-based funding directly to artists.
The workshop was informative and inspiring. Visual and performing artists from various disciplines attended.
The focus of the day was “how to develop an artist’s promotional package”. Emphasis was placed on goal setting, strategic planning, artist statements and speaking to others about your art. There was plenty of opportunity to network with other artists. It would have been hard not to gain insight into both the creative and business sides of art.
I thought the most memorable part of the day was the passion of Creative Capital Team Leader
Jackie Battenfield. Jackie spoke from a place of integrity about her career and her struggles. She instilled hope by reminding us to stay focused on our goals. When Jackie closed the workshop by telling us that she loved us, I knew she was sincere. Do yourself a favor and attend a Creative Capital Workshop. It was free!
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